this blog is basically where we rant about what’s wrong with fashion today. without the ‘influence’ of major advertisers (in fact, we have none), we can be brutally honest (and sometimes even angry) in speaking our minds and not worry about someone pulling out 16 pages of advertising spread.of course, we give props to everyone who gets it (quite a few) and doing something right as well (few and far between). we also look at the history only because that’s what the future is based on.
the future is what we really care about.
MISSION STATMENT for our label
we aim to produce 'the right' collection by being "the most advance hi-tech fashion company that serves the chic beautiful bodies and minds."